Little Boomers Basketball Franchisee Case Study
Victoria Franchise — Territories Now Available

How a Werribee Couple Built a Family Business Around Their Two Kids and Hit 100 Enrolments in Their First Term

No business background. No basketball experience. Just a family that wanted more time together and a system that made it possible.

Miguel and Roxanne with their son at a Little Boomers Basketball community event
Miguel & Roxanne
Franchise Owners
Little Boomers Basketball — Werribee, VIC
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100
Enrolments — First Term
Still Employed
Kept Their Day Jobs
20
Active Franchisees — Australia Wide
154
Avg. Enrolments Per Territory

Meet Miguel — The Werribee Franchisee Who Proved the System Works

Watch Miguel talk about why they made the leap — what the first term really looked like, and what running a Little Boomers franchise in Victoria actually means for their family.

From Auckland to Werribee — And a Business Nobody Saw Coming

In 2022, Miguel and Roxanne packed up their lives in Auckland, New Zealand and moved to Melbourne with two young kids and a list of goals. Buy a house. Get stable work. Build something that gives them their time back. They ticked off the house in 2025. Then they started looking for the business.

They went to a franchise expo. They got rushed, pressured with "limited spots" and first-year income guarantees that didn't add up. Miguel was working shift work at a casino — five, sometimes six days straight. Roxanne was managing government community projects. Neither of them had time to waste on the wrong opportunity.

"What stood out was the transparency. It's always up to the franchisee — how much they perform, how hard they work. No fake guarantees. That's what sold us."
— Miguel

They found Little Boomers Basketball through an Instagram ad. Roxanne screenshotted it and sent it to Miguel. After watching the videos, reading the reviews, and going through a proper discovery process — founder included — they knew it was different. Transparent. Honest about the challenges. And built around exactly the kind of life they were trying to create.

They did the 3-day Test Before You Invest, signed the agreement, and within three weeks were already calling schools to lock in venues across Werribee.

"I emailed several schools that night. By the next morning, one had already replied — Saturdays and Sundays were free. That was our first venue."
— Roxanne
Roxanne in Little Boomers Basketball uniform Miguel at a Little Boomers Basketball community stall
Miguel, Roxanne and their coaching team at the Werribee launch
Miguel at the Little Boomers Basketball stall in Werribee

From 6 Kids to 100 in a Single Term

6
Wk 3
8
Wk 4
10
Wk 5
10
Wk 6
13
Wk 7
18
Wk 8
32
Wk 9
41
Wk 10
47
Wk 11
54
Wk 12
75
Wk 13
94
Wk 14
100
Wk 15
Week-by-week enrollments, Term 1 2026 — Werribee, VIC

Why this growth is repeatable

This didn't happen by chance. Miguel and Roxanne followed a proven, step-by-step system that every new franchisee gets from day one — the same system driving consistent results across 20+ franchisees nationwide.

Done-for-you marketing templates — deployed from Week 1 so you hit the ground running
Weekly support from the LBB team — coaching calls, troubleshooting, and accountability built in
A playbook for every stage — from launch day through to term-end re-enrolment
“I’ve missed a lot of family time working long shifts. Running this franchise means I can be present. That’s the whole point.”
Miguel
Miguel
Little Boomers Basketball — Werribee, VIC
Roxanne with a Little Boomers Basketball student in Werribee

If Miguel and Roxanne’s story sounds like yours, let’s talk.

You don’t need to quit your job. You just need 15 minutes to find out if there’s a territory available near you.

Find Out If Your Area Is Available

Basketball Is The Fastest-Growing Kids Sport In Australia

The numbers below aren’t hype. They’re why new Little Boomers territories across Victoria are filling up fast — and why the franchisees moving now have a genuine head start.

1.2M+
Registered Basketball Players in Australia
Basketball Australia ranks it as the country’s #2 most participated team sport.
37%
Growth in Junior Participation (Last 5 Years)
Junior basketball registrations have grown faster than any other major team sport in Australia since 2019.
400K+
Kids Under 12 in Greater Melbourne
Melbourne is one of Australia’s youngest cities by demographic. The demand for quality kids’ sport programs is only growing.
#1
Sport Kids Ask to Try First
In multiple surveys, basketball consistently ranks as the sport kids aged 3–8 most want to try — ahead of soccer, swimming, and AFL.

The parents are already looking for this. Miguel and Roxanne didn’t have to convince Werribee families that basketball was worth doing — they just had to show up, run great sessions, and let the sport sell itself. That’s the reality of operating in a market with this much built-in demand.

Before you invest in any business, ask yourself this one question.

Will people still pay for this when times get tough?

It's the right question to ask. And for Little Boomers Basketball, the answer is yes — because kids sport isn't a luxury in Australian family life. It's a weekly routine. It's development parents can see. It's the one hour their child looks forward to all week.

When budgets tighten, families cut subscriptions, dining out, and one-off experiences. They don't cut the things that matter to their kids. A structured, fun, skills-based program that gets their child active and social every single week? That stays on the calendar.

That's the kind of business worth investing in — one that delivers real value to families in your community, whether the economy is booming or not.

Is There a Territory Near You?

We're actively looking for the right people across Victoria. Each franchise gets an exclusive geographic territory — once it's taken, it's gone. Here's what's still available right now.

Taken High Demand Available
Werribee Taken
Fast-growing outer west
Cranbourne Taken
South-east growth corridor
Pakenham Taken
Outer south-east, young families
Point Cook High Demand
One of Australia's fastest growing suburbs
Tarneit High Demand
Young families dominate demographics
Craigieburn High Demand
Melbourne's northern growth corridor
Berwick / Narre Warren High Demand
Outer south-east, massive family population
South Yarra
Inner south, high-density families
Inner East
Established family suburb corridor
Inner North
Growing young family demographic
Williamstown
Bayside community, strong local culture
Keilor
North-west, underserved market
West Melbourne
Urban fringe, high growth potential
Geelong
Regional city, high family participation
Outer West
Rapidly expanding residential area
Reservoir
Northern suburbs, strong community feel
Eltham
Family-oriented, active lifestyle suburb
Moorabbin
Inner south-east, established families
Glen Waverley
High-density family suburb, inner east
Croydon
Eastern suburbs, high family density
Keysborough
South-east growth area
Frankston
Bayside growth area, underserved market

Territories are allocated on a first-come, first-served basis. Book a Discovery Call to check availability in your area.

Find Out If Your Area Is Available

How Miguel & Roxanne Did It — Step by Step

1
Attended a Test Before You Invest Session
Before they signed anything, Miguel and Roxanne came and watched a real Little Boomers session live. No PDFs. No Zoom calls. Just the real thing. They saw the kids, the coaches, and the whole operation up close. That was the moment they knew. Every serious prospect gets the same opportunity.
2
Signed the Franchise Agreement
They committed to the opportunity, secured their exclusive territory in Werribee, and became part of the Little Boomers Basketball network.
3
Secured Their First Venue
Working alongside head office, they identified and locked in the right local venue to host their first season of sessions — a P–12 school with weekends available.
4
Head Office Launched an Online Marketing Campaign
Head office ran a digital campaign across Werribee before the first session even kicked off — so by the time Miguel and Roxanne hit the court, people already knew who they were.
5
Franchisee Activated Their Local Community
Miguel and Roxanne got out into the community — talking to parents at school gates, reaching out to local groups, and converting curiosity into actual sign-ups.
6
Recruited and Trained Their Coaching Team
They recruited and trained their coaches using Little Boomers Basketball’s coaching framework — so every session was fun, structured, and something kids actually wanted to come back to.
7
Delivered and Grew
They got on the court and ran the sessions. Werribee parents noticed. Word spread. By the end of Term 1: 100 kids enrolled.

The System Behind Every Successful Franchisee

Complete Business Manual
Every process, script, and checklist documented. You don't figure anything out from scratch.
Boomerversity (Online Training Platform)
Learn the system at your own pace before you even launch. Built for first-timers with no prior business experience.
Dedicated Franchise Performance Coach
A real person in your corner from day one. Not a call centre. Not a generic helpdesk. Someone who knows your business.
Network-Wide Marketing Support
Head office runs your digital campaign before your first session kicks off. Families in your area know who you are before you hit the court.
Fully Customisable Back-End System
Manage your enrolments, track your numbers, and stay across your business from your phone.
Rollover Membership System
Families automatically re-enrol each term. You're not starting from zero every 10 weeks. Retention is built into the model.
Venue Sourcing Checklist
Everything you need to find and lock in the right venue fast. No guesswork.
Coaches Playbook
A complete guide to finding, training, and keeping the right coaches to grow your territory.

How the Numbers Grew

Week 3
6
First sessions running. Six kids through the door — parents who saw the campaign and moved quickly. It wasn’t a huge number, but it was real and it was theirs.
Week 7
13
Local outreach starts paying off. Miguel and Roxanne are out in the community — talking to parents, building school connections, and getting the word out. Word of mouth kicks in.
Week 9
32
A big jump. Community buzz is real now. Parents are telling other parents. A second session is added to handle the demand. The program is building a reputation in Werribee.
Week 15
98
Final enrolment for Term 1: 100 kids. Miguel still working. Roxanne still working. Their first child enrolled. Their second not yet old enough. But the business is already outgrowing expectations.

But for Miguel and Roxanne, the number that matters most isn’t 100. It’s the kids who walk off that court every Saturday with a little more confidence than they walked on with. That’s the part you can’t put in a spreadsheet.

Miguel coaching a line of kids at Little Boomers Basketball Werribee

This Franchise Works for the Right Person. Let's Be Honest About Who That Is.

This Is For You If...
  • You want a business that fits around your existing job or family
  • You're looking for a proven system — not a startup gamble
  • You want to build real income without quitting work first
  • You care about kids and your community
  • You're based in Victoria and ready to move quickly
  • You want a business with no shop lease, no stock, and no expensive fit-out
This Is Not For You If...
  • You're looking for passive income with zero effort
  • You want to reinvent the wheel instead of following a system
  • You're not willing to invest time or capital
  • You're treating this like a hobby, not a business

This isn't a passive investment or a get-rich-quick model. It rewards people who show up and follow the system.

What Most People Want to Know First

How much does it cost to get started?
The investment covers your franchise fee, territory rights, full training, marketing launch support, and all the equipment you need to get started. The exact number is something we go through on your Discovery Call — we’d rather explain it properly than throw a number at you cold. Book a free 15-minute call to get the full picture.
Do I need to have all the money upfront?
No. We work with lending partners who specialise in franchise finance. You don’t need the full amount in cash to get started. We walk you through what’s available on your Discovery Call — most people are surprised by what’s possible.
Do I need to rent a space or buy equipment upfront?
No shop lease. No premises to buy. No stock sitting on a shelf. LBB runs out of school halls and community spaces — you pay per session, not per year. Low overhead is part of the design, and it’s one of the reasons franchisees can get their money back faster than most business models. The investment covers your franchise fee, territory, full training, and the equipment you need to run your sessions.
Can I grow beyond one territory?
Yes. Some franchisees start with one territory and grow from there. The system is built to scale — once your first territory is running well, adding a second becomes a natural next step. You're building an asset, not just buying a job.
How do I find coaches and venues?
Head office guides you through identifying and locking in venues from day one. We also walk you through building your coaching team — you don't figure that out alone. It's all part of the onboarding process.
Do I start with existing customers or from scratch?
You're not starting from zero. When you launch, head office runs a digital marketing campaign across your territory before your first session even kicks off. By the time you hit the court, families in your area already know who you are.
How long until I make my money back?
Most franchisees get their investment back within 6 to 18 months — it depends on your area, how much effort you put in, and how fast you grow. What Miguel and Roxanne did in Term 1 is a real example of what’s possible when you follow the system.
Do I need basketball, coaching, or business experience?
No. You don’t need a basketball background, coaching experience, or a business degree. We train you on everything. What actually matters is that you enjoy working with kids, you’re prepared to put in the work, and you’re willing to follow a proven system.
Do I need to quit my full-time job?
No — and this is one of the things that makes Little Boomers Basketball different. Many of our franchisees run their franchise alongside existing work, at least in the beginning. The sessions are structured to fit around your life, not the other way around.
How does head office support me?
From day one, head office handles your digital marketing campaign, provides full operational training, gives you access to a proven coaching curriculum, and supports you with ongoing business coaching. You’re in business for yourself, but never by yourself.

Find Out If Your Territory Is Still Available

No sales pitch. No pressure. Just 15 minutes with Emile to find out if there’s a territory available near you — and whether this could actually work for your life.

Find Out If Your Area Is Available

Takes 15 minutes • No obligation • Talk directly to the founder

Results Disclaimer: The results shown on this page are specific to this franchisee and reflect their individual effort, market conditions, location, and the time and resources they invested into their business. Individual results will vary. Past performance is not a guarantee of future results. Prospective franchisees should conduct their own due diligence and review the Little Boomers Basketball Franchise Disclosure Document before making any investment decision. Little Boomers Basketball makes no representation that any franchisee will achieve the same or similar results.